Google Local Service Ad’s Explained

What Are Google Service Ads?

Google Local Service Ads (LSAs) are a type of paid advertising offered by Google that allows local service providers, such as plumbers, electricians, and cleaners, to promote their services to people in their local area. These ads appear at the top of Google’s search results when people are searching for services that the business provides.

The cost of the ad is only incurred when a customer contacts the business directly through the ad.

These ads are designed to connect consumers with local service providers quickly and efficiently. Businesses that are verified and meet the qualifications can participate in the program, and they can set their own service area and display their business hours, ratings, and reviews.

One of the key features of LSAs is that they display the business’s Google Guaranteed badge, which gives customers added confidence that the business is trustworthy and reliable, and also have the option to book appointments directly from the ad.

Google Local Service Ads can be an effective way for local service providers to reach potential customers and increase visibility for their business. It is targeted for services that are performed at customer’s location and it’s a way to connect with customers in your area.

LSAs are only available to eligible home services businesses within 16 business types. These include:

Appliance Repair
Carpet Cleaning
Electrical Services
Flood/Water Damage
Garage Door Repair
House Cleaning
HVAC
Lawn Care
Pest Control
Plumbers
Removal Services
Roofers
Tree Services
Waste Removal
Window Cleaners
Window Repair

Google Guaranteed

What is the cost?

What are the benefits for businesses?

Receive more calls from potential customers via easy calling options in the ad.
Enhance trust through Google Guaranteed accreditation, viewed as a legitimate business by both users and Google.
Drive in-store traffic with LSA advertising targeted towards local users.
Provide comprehensive information to customers with relevant details displayed in the ad.
Simplify ad management with Google automatically promoting ads for related local searches.
Stay ahead of the trend with increased voice search usage, as LSA’s appear at the top of the results page.
Highlight your positive reviews and ratings through display on LSAs, increasing trust.

What’s the difference between Google Ads and Google local service ads?