Shopify Experts
Bespoke Shopify stores built to sell, not just sit there
Shopify experts you can talk to. As official Shopify Partners we design, build and migrate stores that actually convert. Custom themes, clean checkouts, fast load times and SEO foundations done properly. From product launch to platform migration, we handle every part of the Shopify journey.
Sound familiar?
Your store should be your best salesperson
Most e-commerce sites we redesign came from one of three places: a generic Shopify template that does not reflect the brand, a different platform that has stopped scaling, or an old Shopify store that has been bolted on to over the years. Whatever the starting point, the symptoms are the same: poor conversion rates, slow checkout, abandoned carts, and customers who do not come back.
Problems we see all the time
- Generic theme that looks like every other Shopify store
- High cart abandonment from a clunky checkout flow
- Slow load times killing mobile conversions
- Poorly organised collections that hide your best products
- WooCommerce or Magento store that has outgrown its platform
What we do
Every part of the Shopify build, handled
From theme design to migration to ongoing optimisation, we cover the full Shopify lifecycle.
Custom theme design
Bespoke Shopify themes built around your brand, not a template that 10,000 other stores are using. Designed to convert your specific audience.
Store setup & configuration
Payment gateways, shipping zones, tax setup, product imports, collection structure and apps configured properly from day one.
Platform migrations
WooCommerce, Magento, BigCommerce or Squarespace to Shopify. We migrate products, customers, orders and SEO redirects so nothing gets lost.
Mobile-first design
Most Shopify traffic is mobile. We design and test on phones first, then scale up to tablets and desktops, so every customer gets a fast, frictionless experience.
Shopify SEO
Clean URLs, meta tags, schema markup, image optimisation and site speed baked in. Every store launches with proper SEO foundations from day one.
Training & ongoing support
Full handover and training so your team can manage the store, plus optional ongoing support if you would rather we handle the day-to-day.
Recent Shopify work
A look at the kind of stores we build
Bespoke themes designed around each brand, not pulled from a template library.
Case studies
Real Shopify stores, real results
A snapshot of recent Shopify projects across different sectors and store sizes.
Studio B Online
Full Shopify redesign for a Sunderland womenswear retailer. New theme, streamlined checkout, restructured collections and abandoned cart automation, all aimed at lifting conversion and cutting drop-off.
WooCommerce to Shopify
A growing wellness brand outgrew its WooCommerce setup. We migrated 400+ products, 8,000+ customers and full order history to Shopify, kept all 301 redirects in place, and rebuilt the front-end with a custom theme.
Bespoke Theme Launch
Brand-new Shopify store for an independent North East retailer launching online for the first time. Bespoke Liquid theme, custom product templates, integrated with their EPOS, ready to take orders on day one.
Why NE1 Digital
Shopify Partners who actually build the stores
You work directly with us, not an account manager forwarding your messages to a developer in another time zone. We are an official Shopify Partner agency in the North East with hands-on experience across themes, apps, Liquid, Hydrogen and the wider Shopify ecosystem.
- Official Shopify Partner with direct platform access
- Custom Liquid themes, not skinned templates
- Fixed prices, no hourly guesswork
- You own the store, the code and every asset
- Ongoing support that picks up the phone
Related services
Pair Shopify with the right service
Most clients combine a Shopify build with one of these specialist services.
Web Design
Not sure if Shopify is right for you? Our wider web design service covers WordPress, custom builds and brochure sites alongside e-commerce.
Learn moreSEO Services
Get your Shopify store ranking on Google. Keyword research, on-page SEO, technical fixes and ongoing tracking, all geared to e-commerce.
Learn moreOngoing SEO
Monthly retainers that keep your store climbing the rankings. New product pages, technical maintenance, link building and reporting.
Learn moreWhy Shopify
Why work with Shopify experts?
Shopify makes it easy to start selling. Making a store that genuinely sells takes experience. Here's what that experience brings.
Why we recommend Shopify for most online shops
Shopify is a fully hosted e-commerce platform, so security, hosting, payment compliance and updates are handled for you. It's reliable, scales easily from a handful of products to thousands, and has a huge library of apps and integrations. For most independent retailers and growing brands, it's the simplest way to run a professional online store without worrying about the technical side.
Where Shopify experts make the difference
Anyone can install a theme. The difference comes from how the store is planned and built: a catalogue structure that makes products easy to find, product pages that answer buyers' questions, a checkout with no unnecessary friction and an app setup that adds features without slowing everything down. Our Shopify experts have built and migrated stores for fashion, homeware, food and drink, sports and lifestyle brands.
Shopify or WooCommerce?
We build on both, and we'll recommend whichever suits you. Shopify is usually best if you want a dedicated online shop that's simple to manage and grows with you. WooCommerce can make sense if your shop is a smaller part of a content-heavy WordPress website. We'll talk through the trade-offs honestly before you decide.
The process
How our Shopify experts build your store
A structured process that gets you selling quickly, without cutting corners.
1. Discovery and planning
We learn about your products, customers, competitors and goals, then plan your catalogue: collections, product types, variants, filters and navigation. Getting this right at the start makes the store easier to shop and easier to manage.
2. Theme design
We design your store around your brand using Shopify's modern, section-based themes, customised so the result looks unique rather than off the shelf. Product, collection and home pages are designed to guide visitors towards a purchase.
3. Setup and configuration
We configure payments, shipping rates, taxes, notifications, policies and checkout settings, and connect the apps you genuinely need, such as reviews, email marketing or subscriptions. We keep the app list lean to protect speed.
4. Products and content
We import or set up your products with clear titles, descriptions, images and variants, and write supporting content such as delivery information, size guides and FAQs.
5. Testing and launch
We test the full buying journey on phones, tablets and desktops, place test orders, check emails and confirm tracking is working. Then we launch, monitor closely and fix anything that needs attention.
6. Training and support
We show you and your team how to manage products, orders, discounts and content. After launch, our Shopify experts are on hand for updates, new features and ongoing improvements.
Search
Shopify SEO, done properly
A beautiful store needs traffic. These are the SEO foundations we build into every Shopify store.
Structure that search engines understand
Clear collections, sensible product URLs and logical internal linking help search engines understand your catalogue. We make sure collection pages have useful introductory content rather than just a grid of products.
Product page optimisation
Unique product titles and descriptions, descriptive image alt text and product structured data help your products appear in search results and shopping features. We avoid copying manufacturer descriptions word for word wherever possible.
Speed and apps
Every app adds code. We choose apps carefully, remove unused ones and optimise images, because a fast store ranks better and sells more.
Content that attracts buyers
Buying guides, care instructions and answers to common questions help you appear for the searches people make before they buy. The Shopify Help Center covers the platform's built-in SEO settings, and we handle the strategy around them.
Migrations
Moving to Shopify from another platform
What we migrate
We move products, variants, images, customers and, where possible, order history from platforms such as WooCommerce, Magento, Squarespace and Wix.
Protecting your rankings
Shopify uses its own URL structure, so old page addresses change. We map every important old URL to its new equivalent and set up redirects, so customers and search engines land in the right place and you keep the visibility you've built.
A careful switchover
We build and test the new store in the background, then plan the switchover for a quiet time, so your business keeps trading with minimal disruption.
Conversion
What makes a Shopify store convert
The essentials we build in
- Clear, high-quality product photography from several angles.
- Product descriptions that answer questions about size, materials, use and care.
- Visible delivery costs, timescales and returns information.
- Genuine customer reviews on product pages.
- A fast, simple checkout with popular payment options.
- Abandoned checkout emails to win back customers who don't finish.
Small improvements to each of these add up to a noticeably better conversion rate over time.
Who we build for
Shopify stores for different kinds of business
Every Shopify store we build is tailored to the products and the people buying them. These are the businesses we work with most.
Fashion and lifestyle brands
Clothing, accessories and lifestyle brands need striking imagery, clear size guides, easy filtering by size, colour and style, and a smooth path from discovery to checkout. We design collection pages that feel like browsing a well-merchandised shop.
Food, drink and gifts
Food and drink businesses need clear product information, delivery options and often subscriptions or gift messaging. We set up the right shipping rules and make it easy for customers to send gifts and reorder favourites.
Homeware and interiors
For homeware and interiors brands, inspiration matters. We combine lifestyle photography, room ideas and detailed product information, including materials, dimensions and care, so customers can buy with confidence.
Sports clubs and supporters' shops
Club and team shops need simple ways to manage kit, sizes and seasonal ranges, and often personalisation options. We build stores that volunteers and staff can manage easily.
Local shops going online
If you already have a physical shop, Shopify can connect online and in-store sales, keep stock in sync and offer local delivery or click-and-collect. It's a great way to reach customers beyond your high street.
Growing brands
As you grow, your Shopify store can grow with you: more products, more markets, wholesale options and deeper integrations. Our Shopify experts plan for that growth from the start, so you don't outgrow your store in a year.
After launch
Growing your Shopify store after launch
Review the data
Shopify's built-in reports, combined with Google Analytics, show which products sell, where visitors drop off and which channels bring buyers. We review this with you after launch and recommend practical improvements.
Keep improving key pages
Small changes to best-selling product pages, collection pages and the basket can have a big effect on sales. We test and refine these pages over time rather than leaving the store untouched.
Build search visibility
Ongoing Shopify SEO, from collection content to buying guides and technical checks, helps your store attract more visitors without relying entirely on paid ads. Many store owners pair their build with our ongoing SEO plans for exactly this reason.
Common questions
Shopify FAQ
Can you help with product photography?
We can advise on the shots you need, work with photography you already have or arrange product photography as part of your Shopify project, so your store looks as good as your products.
Will my Shopify store work well on mobile?
Yes. Most online shopping now happens on phones, so every store we build is designed mobile-first, with large product images, easy filtering, a sticky basket and a fast checkout that works smoothly on small screens.
What does a Shopify store cost to run?
Alongside the build, you'll pay Shopify's monthly plan fee and payment processing fees, plus any paid apps you choose. We'll explain the likely running costs for your store before you commit, so there are no surprises.
Can you add features to my Shopify store later?
Yes. We regularly add new features to existing stores, from subscriptions and product bundles to wholesale pricing and custom sections, as businesses grow.
Do I need a Shopify expert, or can I build the store myself?
Many people start with a DIY store, and Shopify makes that possible. A Shopify expert helps when you want a store that reflects your brand, converts well, ranks in search and doesn't become slow or messy as you add products and apps.
Can you improve my existing Shopify store?
Yes. We can review your current store, fix design, speed and SEO issues, and improve key pages without rebuilding everything.
Do you work with businesses outside the North East?
Yes. We build Shopify stores for brands across the UK, with meetings by video call.
Are you official Shopify Partners?
Yes. We are official Shopify Partners, which means direct access to Shopify support, early features, and the ability to set up partner-managed stores with the right configuration from day one. It also means our team has been vetted by Shopify themselves.
How much does a Shopify store cost?
Project pricing depends on whether you need a customised theme, a fully bespoke build, or a migration from another platform. Most stores fall between £2,500 and £8,000 plus your Shopify subscription. We quote a fixed price in writing before any work starts. Get in touch for a tailored quote.
Can you migrate me from WooCommerce, Magento or Squarespace?
Yes. We handle Shopify migrations from all the major platforms, including WooCommerce, Magento, BigCommerce and Squarespace. We migrate products, customers, orders and SEO redirects so nothing is lost in the move, and your existing rankings are preserved.
How long does a Shopify build take?
A theme-based store usually takes 2 to 4 weeks. A fully custom Shopify build takes 6 to 10 weeks depending on functionality. The biggest variable is product data and content readiness from your side, the quicker you can get us images and copy, the quicker we can launch.
Do you do Shopify SEO?
Yes. Every Shopify store we build comes with on-page SEO foundations: clean URLs, meta tags, schema markup, image optimisation and site speed. For ongoing SEO campaigns to grow rankings, see our SEO services.
Will you train my team to manage the store?
Yes. Every Shopify project includes a handover and training session so you can manage products, content, orders and customers confidently. We also offer ongoing support through our care plans if you would rather we handle the day-to-day.
Ready to launch on Shopify?
Let's build your store
Book a free 30-minute call. We will talk through your goals, your products and what your store really needs to convert. No sales pitch, no jargon.