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Free Google Business Profile audit

See how your Google Business Profile compares with the businesses at the top of the map results for your keyword. It takes about a minute and shows you what to fix first.

Free to use

No sign up and no card details, just your business name.

About a minute

Your results appear on this page while you wait.

Real competitors

You are compared with the businesses ranking for your keyword now.

Clear priorities

The gaps are listed in the order worth fixing.

Audit your Google Business Profile

Search for your business, enter the keyword you want to be found for, and the audit does the rest.

Loading the audit tool. This takes a few seconds.

Want the full audit?

The free audit checks seven of the fourteen areas. Send us four details and we will go through the rest by hand.

Request your full audit

No obligation, no card details, and no being added to a mailing list you did not ask for.

Thanks, request received

We will send your full audit over within one to two working days.

What the full audit adds

These are the areas the free audit marks as not checked yet.

Description and categories

Whether your description and additional categories cover everything you do.

Directories and social links

Which directories list you, which are missing, and whether your profile links to your social accounts.

Photographs, posts and offers

How active your profile looks next to the businesses ranking above you.

Map positions

Where you actually appear in the map results across your area for your keyword.

How the audit works

Three short steps, and you do not need to log in to anything.

1

Find your business

Type your business name and pick your Google Business Profile from the list.

2

Choose your keyword

Tell the tool the search you most want to appear for, such as your trade and your town.

3

See what to fix first

Your profile is set beside the top competitors for that search, with the biggest gaps listed in order.

What the free audit looks at

These are the parts of a Google Business Profile that help decide who shows in the map results when someone nearby searches for what you do.

Business name

Whether the name on your profile follows Google's guidelines.

Address

Whether your address is on the profile and showing correctly.

Primary category

Whether your main category is the best fit for the search you want to win.

Reviews and rating

How your review count and rating compare with the top competitors.

Website

Whether your profile links through to your website.

Opening hours

Whether your hours cover the times local customers are searching.

Want to see where you rank?

The audit shows how your profile compares.
The rank checker shows where you appear on the map.

Check your ranking

Questions about the audit

Is the Google Business Profile audit really free?

Yes. You can run it and ask for the full audit without paying anything or signing up for anything.

Do I need a Google Business Profile to use it?

Yes, the audit reads your live profile on Google. If you do not have one yet, get in touch and we will set one up with you.

Which keyword should I enter?

Use the search a customer would type, which is usually your trade followed by your town or area, such as roofer in North Shields.

What does the full audit cover that the free one does not?

The free audit checks seven areas of your profile. The full audit covers all fourteen, including your description, additional categories, directory listings, social links, photographs, posts and offers, and we add where you appear in the map results across your area.

How long does the full audit take?

The free audit takes about a minute. We send the full audit within one to two working days, Monday to Friday.

Will you try to sell me something?

We will tell you what we found and what we would do about it. If you would rather do the work yourself, the audit is yours to keep.

Tynemouth Castle and Priory near our North Shields office

Would you like us to close the gap for you?

Ask for your full audit and we will come back within one to two working days with a plain English plan for your profile.

Monday to Friday, 8am to 6pm. Based at North Tyneside Business Centre, North Shields.