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Google Ads management

For businesses that want the phone to ring this month, not in six. Our Google Ads management builds campaigns around the towns and jobs you actually want, and you set the budget, paid straight to Google.

Local by design

Campaigns aimed at the towns you serve, not the whole country.

Your account

Set up in your name, so the data and history stay yours.

No long contracts

Monthly management with a month of notice.

Plain English reports

Calls, enquiries and cost per lead, not jargon.

Where Google Ads budgets get wasted

Most accounts we look at are spending a good chunk of their budget on clicks that were never going to turn into work.

Paying for the wrong searches

Broad keywords with no exclusions mean paying for people searching for jobs, free advice or how to do it themselves.

Showing in the wrong places

Ads shown far outside your area, to people you could never serve, eat the budget before lunchtime.

Sending everyone to the homepage

Clicks land on a general page with no clear next step, so people leave without calling.

Nobody tracking the calls

If you cannot see which clicks turned into calls and enquiries, you cannot tell what is working.

Not sure whether ads or SEO suits you?

Our free health check shows where you appear in Google now.
Then we tell you honestly whether ads, SEO or both make sense.

Get your free health check

What Google Ads management includes

Everything needed to run a campaign properly, set up once and then improved every month.

Keyword research for your area

The searches that bring you work, and the ones to keep out, worked out before a penny is spent.

Ads written and tested

Clear ads that say what you do and where, tested against each other to find what gets the click.

Location targeting

Ads shown only in the towns and postcodes you want work from.

Exclusions kept up to date

Wasted searches added to the exclusion list every month, so the budget goes further.

Call and enquiry tracking

Calls, forms and clicks to call measured, so every report shows real enquiries.

Landing pages that convert

Where your site lets you down, we build focused pages for the ads to send people to.

Google Ads and SEO work best together

Ads bring calls now. SEO builds visibility you keep. Running both, properly, gets you the best of each.

  • Ads cover you while SEO builds. Calls start straight away while the organic rankings take shape in the background.
  • Ad data picks the SEO targets. The searches that convert in your ads show which pages are worth building and ranking.
  • Spend drops as rankings rise. Once you rank for a search, you can often reduce or stop paying for it.
  • Both need pages that convert. A clear page with a phone number and a reason to call helps ads and SEO alike.
  • Your profile joins up the two. Your Google Business Profile can appear alongside your ads, adding reviews and directions. Google's own local ranking guidance explains how the profile is ranked.
  • One report covering both. See ads and organic enquiries side by side, so you know where your money is best spent.

Want to rely less on paid clicks?

Our local SEO plans build the rankings that keep bringing in work after the ads stop.

See local SEO

How Google Ads management runs

Set up carefully, watched closely at the start, then improved every month.

1

Call and review

Your services, your area and your budget, plus a look at any account you already run.

2

Build and track

Campaigns, ads, exclusions and call tracking set up in your own account.

3

Launch and watch

Checked closely through the first few weeks, while Google learns who to show the ads to.

4

Improve and report

Monthly changes to keywords, ads and bids, with a plain English report.

Ready to get the phone ringing?

Tell us what you do, where you work and the budget you have in mind.
We will come back within one working day with a plan.

Get a quote

What it costs

One setup fee, then a monthly management fee. Your ad spend is separate, paid to Google and entirely yours to set.

Campaign setup

£195

Keyword research, campaign structure, ads, exclusions and call tracking, built in your own account.

Monthly management

From £297 a month

Ongoing improvements to keywords, ads and bids, plus a plain English report each month.

Ad spend

Your budget

Paid straight to Google. You decide how much, and you can change it at any time.

Monthly, with a month of notice. Full details on the pricing page, or talk to us about the right budget for your area.

Google Ads questions

How much should I spend on Google Ads?

It depends on your trade, your area and how competitive the searches are. We look at the likely cost per click for your services before you start and suggest a sensible budget, which you can change at any time.

Do I pay you for the clicks?

No. Your ad spend is paid directly to Google from your own account. Our fee covers the setup and the monthly management only.

How quickly will Google Ads bring in calls?

Ads can start showing as soon as Google has reviewed them, which is usually within a working day. Results then improve over the first few weeks as the campaign is refined.

Who owns the Google Ads account?

You do. We set it up in your name, so the account, the data and the history stay with you if you ever move on.

Is there a long contract?

No. Management is monthly with a month of notice. We would rather keep you because it is working.

Should I run Google Ads if I am already doing SEO?

Often, yes, especially while the SEO is still building. Ads cover the searches you do not rank for yet, and the data shows which pages are worth focusing the SEO on.

Let's get your phone ringing

Tell us where you want to be found and we will come back within one working day with honest advice on what it will take. No tech speak, no sales pitch.

Monday to Friday, 8am to 6pm. Based at North Tyneside Business Centre, North Shields.