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Google Business Profile, done properly

For most local businesses the profile gets more views than the website. It is also the one that is usually half finished, out of date and quietly costing enquiries every week.

5.0 on Google, 108 reviews Free profile audit North Shields based
Your Business Electrician in Newcastle upon Tyne 5.0 ★★★★★ 108 Google reviews Open now · Closes 6pm · Saville Street, North Shields Call Directions Website Photos updated weekly · Posts · Questions answered · Services listed

20+ years

Building websites, long before it was a side hustle.

260+ websites

Designed, built and launched across the North East.

5.0 on Google

Across 108 reviews, every one of them five stars.

Fixed prices

Agreed in writing before any work starts.

What a neglected profile costs you

It takes about four minutes to see whether a profile is being looked after. Customers make the same judgement.

You are invisible in the map

Incomplete profiles rank below complete ones. If you are not in the three, you are in the list almost nobody scrolls to.

The details are wrong

Old hours, an old number or a missing bank holiday closure. Every one of those is a wasted journey and often a one star review.

No photos, no posts

Profiles with recent photos get more clicks. An empty gallery suggests a business that has stopped trading.

Reviews sit unanswered

Replying to reviews is free, takes two minutes and is one of the clearest signals that somebody is minding the shop.

What a properly run profile does

The same business scanned across the North East before and after the profile work. Each pin is a search run from that point on the map, and the number is where the business came up.

Local ranking scan before the work, averaging position 17.4 across the North East
Before. Average position 17.4, invisible to anyone searching more than a mile or two away.
The same ranking scan after the work, averaging position 1.3 across the North East
After. Average position 1.3, in the map pack right across the patch.

What we do to the profile

A full rebuild of the profile, then ongoing work to keep it active.

Claim and verify

Including profiles that were set up by somebody who has left, or that were never claimed in the first place.

Categories and services

The primary category decides a great deal. We pick it properly and list every service with its own description.

Photos and video

Organised, named, geotagged where it helps, and topped up rather than uploaded once.

Posts

Offers, news and updates posted regularly, because an active profile outranks a dormant one.

Reviews

A system for asking, and replies to every review, good or bad, in a tone that does your business credit.

Questions and answers

The Q and A section seeded with the questions customers actually ask, before a competitor answers them for you.

How it works

1

Audit

A look at your current profile against the businesses ranking above you, and a list of what is missing.

2

Rebuild

Categories, services, hours, attributes, photos and descriptions, all done in the first fortnight.

3

Keep it active

Posts, photos, review replies and Q and A on an ongoing basis.

4

Report

Calls, direction requests, website clicks and how you rank across your area, every month.

Why the profile matters so much

For a local service business it is usually the single highest return thing online.

  • It is above the results. The map block sits above the normal listings, so being in it beats ranking first in everything below.
  • It is where the calls come from. Call, directions and website are one tap away, with no page to navigate.
  • It is free. No ad spend, no monthly fee to Google. The only cost is doing it properly.
  • It builds trust fast. Reviews, photos and hours in one place, which is exactly what somebody checks before ringing.
  • It feeds AI answers. Assistants and AI Overviews lean on profile data when recommending local businesses.
  • Most competitors neglect it. Which is precisely why it is worth doing.

What it costs

A one off rebuild, or ongoing as part of a local SEO plan.

Profile rebuild

One off

A full audit and rebuild of the profile: categories, services, photos, descriptions, hours and Q and A.

Ongoing management

From £397 a month

Included in local SEO plans. Posts, photos, review replies and monthly reporting.

Profile audit

Free

A no obligation look at your current profile and how it compares to the three ranking above you.

Start with the free audit. Ask for one here and we will send it over within a couple of days.

Not sure where you stand right now?

A free SEO health check, done by hand rather than spat out by a tool. Where you rank, what is holding the site back and what to fix first, in plain English. Nothing to pay and nothing to sign.

Get your free health check

Profile questions

I cannot get into my profile. Can you help?

Yes. Profiles claimed by a former employee or an old agency can be recovered, and we deal with that regularly.

Do I need a physical address?

No. Service area businesses can rank without showing an address, and we set the profile up for that.

How often should I post?

Weekly is plenty. The point is a steady signal rather than volume.

Should I reply to bad reviews?

Yes, calmly and factually. A measured reply to a poor review often reassures people more than the five star ones.

Can you get fake reviews removed?

We can report reviews that break Google guidelines. There is no guarantee, but genuinely fake ones are often removed.

Is this included in SEO plans?

Yes. Profile work is part of every local SEO plan rather than an extra.

Let's get your website working harder

Tell us what you are planning and we will come back within one working day with honest advice and a guide price. No tech speak, no sales pitch.

Monday to Friday, 8am to 6pm. Based at North Tyneside Business Centre, North Shields.