Local SEO Case Study: Cleaning Business
The short version
- The business ranked on page 5 for “domestic cleaning near me” and sat at an average GeoGrid position of 17.3 across the area.
- Nothing was wrong with the service. The profile was incomplete, the reviews were thin and the site had no local signals.
- The work was unglamorous: a properly built Google Business Profile, consistent details across directories, local content and on-page fixes.
- Top 3 within 60 days, with 43 of the 49 grid points improving.
Local SEO case study: “Domestic cleaning near me”, from page 5 to top 3 in 60 days.
If your service based business isn’t showing in the top 3 on Google Maps, you’re losing out on new customers every single day. You could offer the most reliable service in your area, but if people can’t find you in search, you’re virtually invisible.
Case study overview:
This domestic cleaning company came to me with no presence in local search, stuck on page 5 of Google Maps for the high-competition keyword “domestic cleaning near me.” Their services were excellent, but their online visibility was holding them back.
The challenges
- Poor visibility on GeoGrid (average rank: 17.3)
- 43 out of 49 points were ranking 15 or worse
- No exposure for high-intent keywords like “cleaners near me”
- Incomplete Google Business Profile
- Few customer reviews and inconsistent business details across directories
- No local backlinks or authority signals
The strategy
We launched a targeted Local SEO and Google Business Profile optimisation campaign:
- Fully optimised Google Business Profile: added correct categories, services, business description, images, and Q&As.
- Uploaded geo-tagged photos and scheduled weekly posts.
- Created 60+ local and niche directory listings to fix NAP inconsistencies.
- Embedded Google Map and added local schema to the website
- Fixed on-page SEO issues and improved internal linking between service pages.
- Tracked local rankings with weekly GeoGrid reports and monitored competitor listings.
- Developed a custom review request system to boost review count and consistency.
- Built relevant backlinks through Web 2.0s, press release distribution, and cleaning industry sites.
The results (within 60 days)
- Went from average rank 16.4 ➝ to top 3 rankings across the local area.
- Google Business Profile calls: From virtually none to 56 in one month (+164.8% YoY).
- Direction requests: 111 in June alone (+296.4%)
- Website clicks: 121 in June (+303.3%)
If your trades business isn’t in the top 3 of Google Maps, you’re missing daily enquiries from people actively looking for your services.
Contact us to get a free Google Business Profile audit and local SEO strategy.
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Michael James
Michael heads up NE1 Web Design & SEO in North Shields and has been building websites for more than twenty years.