Traditional Masonry

What the business needed

Worktops are bought on how they look, and almost nobody buys without seeing examples first.

• Show the work properly. The photography already existed. It just needed a site that put it front and centre instead of three clicks down.
• Separate the materials. Granite and quartz are different searches with different buyers, so each needed its own page rather than one combined one.
• Cover the area. A page for each town in North Tyneside, written rather than duplicated, so the business could rank beyond its own postcode.
• Make quoting easy. A clear route from looking at a finished kitchen to asking what one would cost, on a phone, in a few taps.