From Local Favourite to Local Search Leader: Crust Social’s SEO Journey

At NE1 Web Design & SEO & SEO, we pride ourselves on building websites that don’t just look great — they perform. One of our latest projects with Crust Social, a stylish independent pizza restaurant based in Tynemouth, is a perfect example of how effective web design and local SEO can transform a business’s visibility.

In just one month, we helped Crust Social achieve:

• 6,450+ Google search impressions

• 1,280+ website clicks

• Top position for “Tynemouth pizza” on Google and Google Maps

Here’s a breakdown of how we made it happen.

Step 1: Building a Website That Converts

We designed and developed a fast, responsive WordPress website that puts the user experience first. The site features:

• Mobile-first design, optimised for local searchers on the go

• Integrated online menu to showcase their food with mouth-watering visuals

• Clear calls-to-action that direct users to book, call, or visit

• Schema markup to improve visibility in search results and map listings

• Clean, SEO-friendly code and lightning-fast load times

We built the website with performance in mind, knowing Google prioritises speed and mobile usability — especially for local intent searches like “pizza near me.”

Step 2: Targeted Local SEO for “Tynemouth Pizza”

Our keyword research revealed “Tynemouth pizza” as a high-intent, low-competition term. We then structured Crust Social’s site content, headings, metadata, and image alt tags around this and related search terms.

We also optimised their Google Business Profile, improved citation consistency across key directories, and implemented a local review generation strategy.

As a result, Crust Social now ranks:

• #1 on Google for “Tynemouth pizza”

• #1 across the local grid for nearby searches 

• Featured on Google Maps above national chains and long-established competitors

Step 3: Tracking Real Results

Using Google Search Console, we monitored performance daily. Within just 30 days of launch, Crust Social saw:

• Over 6,400 search impressions

• A 19.8% click-through rate

• Over 1,280 direct website clicks

Their Google Business listing also saw a sharp increase in calls, direction requests, and bookings.

What This Means for Local Businesses like yours

Crust Social’s success proves that small businesses can compete — and win — in local search, even against national brands.

If you’re a restaurant, café, or small business in the North East looking to boost visibility and drive real results online, we’d love to help.

Ready to Grow Your Business?

Whether you’re in Tynemouth, Whitley Bay, North Shields, or beyond, NE1 Web Design & SEO & SEO can help you:

• Build a stunning website tailored to your business

• Rank higher on Google for your key local terms

• Attract more customers with targeted SEO and conversion strategy

Get in touch today to book your free consultation.
👉 ne1webdesign.co.uk/contact