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Adding a blog post

Writing, formatting and publishing a post, and what separates one that brings in work from one nobody reads.

How a post should be put together

How a blog post is put together, from heading to call to actionOne clear headingOpening: the questionSubheadingSubheadingGet a quoteAlways end with one
One clear heading, an opening that names the question, subheadings every few paragraphs, and a single call to action at the end.

Publishing a post

Five minutes once the writing is done.

1

Start the post

In the dashboard choose Posts, then Add New. Give it a title that matches what somebody would actually type into Google.

2

Write it

Break it up with subheadings every three or four paragraphs. Short sentences. Write the way you would explain it to a customer standing in front of you.

3

Add a featured image

Every post needs one. Use Set featured image on the right, and pick something from the media library that suits the subject.

4

Check the SEO panel

Rank Math sits below the editor. Set the focus keyword and work the score towards green. It is a guide, not a rule.

5

Publish

Click Publish. The post appears on your blog page straight away, and Google usually picks it up within a few days.

What makes a post worth writing

Most business blogs fail for the same handful of reasons.

  • Writing about yourself. Nobody searches for your company news. They search for the problem they have. Answer that instead.
  • One long block of text. People scan before they read. Subheadings and short paragraphs are what keep them on the page.
  • No featured image. The post looks broken on the blog page and when it is shared.
  • Stuffing in keywords. Write it for a person. Google got good at spotting the difference years ago.
  • Posting once and stopping. Four decent posts a year beats twelve rushed ones, but nothing beats keeping it going.
  • No call to action. If the post is useful, tell the reader what to do next. One link at the end is enough.

Blogging questions

How long should a post be?

Long enough to answer the question properly. That is usually somewhere between 600 and 1200 words, but a short, direct answer beats padding.

How often should I post?

Once a month, kept up, is worth far more than a burst of six and then nothing for a year.

Can you write them for me?

Yes. Blog articles are included on the growth plan, and we can quote for them separately otherwise.

What should I write about?

The questions customers ask you on the phone. Write down the next five and you have five posts.

Will a blog actually bring in work?

Not on its own and not overnight. It builds up the range of searches your site can turn up for, which is what feeds the enquiries later.