Home / Areas we cover / County Durham

Web design in County Durham

County Durham is a dozen towns rather than one city, spread across a large area with no single centre. Businesses that treat it as one market rank in none of them, and that is the most common mistake we see here.

A dozen towns

Pages for each town you cover.

County wide

Found across Durham, not one corner of it.

Village customers

Fast pages for people in the rural areas.

Fixed price

Agreed in writing before we start.

Doing business in County Durham

There is no single County Durham market. The city, the former coalfield towns, the industrial estates and the coast all behave differently, and each is searched separately.

Durham City

A cathedral, a university and a visitor economy the rest of the county does not share, with a very different seasonal pattern and a transient population.

Chester-le-Street

A busy market town with strong independent retail and professional services, sitting between Durham and Tyneside and drawing from both.

Newton Aycliffe and the estates

Manufacturing, rail and engineering businesses on Aycliffe Business Park selling nationally. Capability and certification do the selling.

Bishop Auckland

A regeneration story with a growing visitor economy alongside established retail and trades serving a wide rural catchment.

Consett and the north west

Trades, manufacturing and service businesses covering a large upland area with dispersed villages.

Seaham and Peterlee

The coast, which looks towards Sunderland rather than Durham and should be targeted that way.

How does your website look to County Durham customers?

Our free health check measures where you appear in the County Durham towns you serve.
Then it shows exactly where the gaps are.

Get your free health check

What goes wrong for County Durham businesses online

County Durham enquiries usually come from businesses covering a wide area who cannot work out why none of it is producing enquiries.

You target the county and rank in no town

County Durham is not how people search. They search Consett, Seaham or Chester-le-Street, and a county page competes in none of them.

Your service area is impossibly vague

Trades here often cover half the county. Without saying where, you get enquiries ninety minutes away and miss ones ten minutes away.

Your B2B site has no technical detail

Aycliffe buyers evaluate on capability, accreditation and delivery. A site without that gets you removed from the list before any contact.

Durham City traffic never converts

A large share of city searching is students and tourists. If your customers are residents or businesses, the site has to filter rather than chase volume.

What we know about trading in County Durham

Local knowledge is not a line on a web page. It changes what goes on the site.

  • Build for towns, never the county. A page for Consett will outrank and outconvert a page for County Durham every time.
  • Say how far you travel, on every page. In a county this spread out it is the single most useful sentence you can write.
  • The coast belongs to Sunderland. Seaham and Peterlee customers often think in Sunderland terms, so target them that way rather than as Durham.
  • Manufacturing sells on paperwork. Certifications, quality systems and capability statements belong on the page where procurement can find them.
  • Durham City is seasonal and transient. Term dates and tourist seasons change demand sharply, and content timed to them performs far better.
  • Rural signal is still patchy. A lightweight site is worth more here than a clever one, particularly in the west of the county.

Need to be found town by town?

Our County Durham SEO page explains how service businesses cover a wide patch properly.

SEO in County Durham

How we work, from first call to launch

Four steps, and for businesses covering several towns the proposal stage decides which ones are genuinely worth building for.

1

Discovery call

Thirty minutes on your business and which towns actually produce your work. Video call usually, or we will come out if it helps.

2

Proposal and plan

A written proposal with the page list, which towns deserve their own page, the timeline and a fixed price.

3

Design and build

Built on a private staging link, kept light because signal in the west of the county is still patchy.

4

Launch and handover

Go live with everything in your name, then ongoing SEO to build out the town pages one at a time.

Ready to start your County Durham website?

Tell us what you are planning.
We will come back within one working day with honest advice and a fixed price.

Get a quote

County Durham at a glance

Where we are working and the postcodes we cover most often around County Durham.

Postcodes

DH, DL and SR postcodes

Towns

Durham City, Chester-le-Street, Stanley, Consett, Seaham, Peterlee, Spennymoor, Bishop Auckland, Newton Aycliffe, Crook and Barnard Castle.

All within the Durham County Council area. This is Durham covers the visitor side of the county, which matters for hospitality and leisure businesses.

From our office

Suite 2.6a, North Tyneside Business Centre
54a Saville Street, North Shields, NE30 1NT

Monday to Friday, 8am to 6pm. Happy to come to you. Find us on Google Maps

Other areas we cover

Each area has a page of its own, written for that area rather than duplicated. Already have a site and need it found? See SEO in County Durham.

County Durham projects

Three sites built for businesses working across the Durham towns and villages.

Bespoke Joinery NE website built by NE1 Web Design and SEO
Kitchens & Joinery  ·  County Durham

Bespoke Joinery NE

Kitchens, bedrooms and media walls sold on craft, not on a price list.

Integrity Plumb website built by NE1 Web Design and SEO
Plumbing & Heating  ·  County Durham

Integrity Plumb

A heating engineer whose enquiries now arrive already half qualified.

Wynyard Therapy website built by NE1 Web Design and SEO
Hair, Beauty & Skin  ·  Wynyard Village

Wynyard Therapy

A salon site built to fill quiet weekday slots as well as the weekend ones.

Ways to work with us

Businesses covering several towns need more pages than a standard brochure site covers. We will quote on the towns that are actually worth it.

Brochure website

A fast, mobile first site with the pages you need, hosting and emails set up. Paid in manageable monthly payments rather than all at once.

Website and SEO plan

The build and the monthly local SEO together. The site makes you credible, the SEO gets you found. On a 12 month minimum term.

Care plan

Hosting, security, daily backups, updates and your content changes handled for you.

Want to know where you stand before spending anything? Start with the free SEO health check.

Questions we get asked in County Durham

We cover several towns. How should the site handle that?

With a page for each town you genuinely want work from, written properly rather than find and replaced, plus a clear statement of how far you travel. That is what gets a trade ranking across a county rather than in one postcode.

Which parts of County Durham do you cover?

The whole county. We work with businesses in Durham City and Chester-le-Street, Stanley and Consett in the north west, Seaham and Peterlee on the coast, and Spennymoor, Bishop Auckland, Newton Aycliffe, Crook and Barnard Castle further south.

Should we target County Durham as a keyword?

Only as a secondary term. Almost nobody searches the county by name, so your effort belongs on the towns where the actual searching happens.

We sell nationally from Aycliffe. Does local SEO matter?

Less than for a high street business, but it still helps credibility and recruitment. The priority for you is technical content, capability pages and ordinary search rather than the map results.

How far is North Shields from us?

Between forty minutes and an hour depending on where you are. Most work runs on calls and a shared staging link, and we come out when it genuinely helps.

Is Durham City a good market to target?

It depends entirely on who your customers are. A high volume of city searching is students and visitors, so for a B2B or trade business the surrounding towns are usually more valuable.

Our customers are in Seaham and Peterlee. Durham or Sunderland?

Target both, but lean towards Sunderland. The coastal towns look north for services far more than they look inland to Durham.

Tynemouth Castle and Priory on the North East coast, north of County Durham

Let's get your website working harder

Tell us what you are planning and we will come back within one working day with honest advice and a guide price. No tech speak, no sales pitch.

Monday to Friday, 8am to 6pm. Based at North Tyneside Business Centre, North Shields.