Home / Areas we cover / Tyne and Wear
Five boroughs, about 1.1 million people and five quite different search markets. If your business covers more than one of them, the site has to rank in each rather than averaging them out and ranking in none.
Pages for each market you serve.
A big audience, split into local searches.
Built to show up borough by borough.
Our office is in North Shields.
Tyne and Wear is an administrative label rather than a place people search for. Almost nobody types it. They type the town, which is why multi area businesses need a structure rather than a single page.
The densest and most competitive market, with district level searching that is far more winnable than city terms.
Heavily B2B thanks to Team Valley, plus retail competing with the Metrocentre and a cultural quarter on the Quays.
A separate city with its own identity, its own coast and a business park economy out at Doxford.
Coastal towns, a large residential population and a professional cluster at Cobalt. Strong local loyalty.
A cluster of distinct towns from South Shields through Jarrow and Hebburn, each with its own catchment.
North and south of the Tyne behave like separate markets. Businesses on one side have to work harder to be found on the other.
Our free health check shows where you appear across the boroughs you serve.
Then it tells you what to fix first.
Multi area businesses ring us when the enquiries have plateaued and nobody can work out why, which is almost always a structure problem rather than a design one.
The classic mistake. A page listing twenty towns is too thin to rank for any of them, and reads as spam to both Google and customers.
Vague service areas generate enquiries you have to turn down and miss the ones you want. Being specific filters better than it limits.
Duplicated pages with the town name swapped get filtered out of results, and sometimes drag the rest of the site with them.
What sells in Team Valley is not what sells on Ocean Road. Tone, proof and calls to action all need to change by area.
Local knowledge is not a line on a web page. It changes what goes on the site.
Our case studies show the problem, what we built and what changed afterwards.
Four steps, with an extra piece of work at the proposal stage to decide exactly which areas are worth building pages for.
Thirty minutes on your business and where the work actually comes from now, which is usually not where you think.
A written proposal with the full page structure: which services, which areas, and which combinations are worth building. This is the important bit.
Built on a private staging link, with the area pages written individually rather than duplicated from a template.
Go live with everything in your name, then ongoing SEO to build the area pages out as the first ones start ranking.
Tell us what you are planning.
We will come back within one working day with honest advice and a fixed price.
Where we are working and the postcodes we cover most often around Tyne and Wear.
NE and SR postcodes
Newcastle, Gateshead, Sunderland, North Tyneside and South Tyneside, taking in North Shields, Tynemouth, Whitley Bay, Wallsend, South Shields, Jarrow, Hebburn, Washington and Houghton-le-Spring.
The five boroughs work together through the North East Combined Authority, and the Tyne and Wear Metro links most of them.
Suite 2.6a, North Tyneside Business Centre
54a Saville Street, North Shields, NE30 1NT
Monday to Friday, 8am to 6pm. Happy to come to you. Find us on Google Maps
Each area has a page of its own, written for that area rather than duplicated.
Three sites from either side of the river, covering clinics, builders and online retail.
An aesthetics clinic that needed to look premium and still convert consultations.
Finished jobs put front and centre, because that is what wins building work.
A shop and a training school running together on one site without clutter.
Multi area builds cost more than a standard brochure site, because every area page is written rather than copied. We will tell you how many you actually need.
A fast, mobile first site with the pages you need, hosting and emails set up. One affordable monthly payment covering the site, hosting and emails.
The build and the monthly local SEO together. The site makes you credible, the SEO gets you found. On a 12 month minimum term.
Hosting, security, daily backups, updates and your content changes handled for you.
Want to know where you stand before spending anything? Start with the free SEO health check.
One for each place you genuinely want work from, and no more. Twenty thin pages hurt you. Six properly written ones that answer local questions will do far more, and we will tell you which six.
All five boroughs: Newcastle, Gateshead, Sunderland, North Tyneside and South Tyneside. Most of our clients are in towns like North Shields, Whitley Bay, Wallsend, South Shields, Jarrow, Washington and Houghton-le-Spring, and many of them have a page of their own on this site.
Not penalised exactly, but filtered, which amounts to the same thing. Near identical pages get dropped from results and can weaken the rest of the site.
One site, almost always. Several thin sites split your authority and multiply the maintenance. A single strong site with proper area pages outperforms three weak ones.
For local map results, only near where you are based, which is how Google works. For ordinary search results, yes, with a page per area and the content to support it.
Yes, and we have clients in all five boroughs. Being in North Shields puts us within half an hour of nearly all of it.
Then we build for that and say so clearly on the site. Tight targeting means fewer wasted enquiries and better quality ones.
Tell us what you are planning and we will come back within one working day with honest advice and a guide price. No tech speak, no sales pitch.
Monday to Friday, 8am to 6pm. Based at North Tyneside Business Centre, North Shields.
